Fantasie Eliyse Collection
Fantasie asked me to develop a seasonal creative concept for Eliyse, the hero fashion range for Autumn 2026. The brief was to create a visually impactful, flexible idea across retail windows, in-store POS, digital and e-commerce, positioning Eliyse as a premium, fashion-led collection. I explored two creative directions from the same brief: one celebrating craftsmanship and the other focusing on confidence and individuality.
Your Everyday Masterpiece
Inspired by Eliyse’s intricate embroidery, metallic detailing and Fantasie’s 75 years of expertise, this direction positions the lingerie as a beautifully crafted everyday masterpiece. Gold thread, inspired by the embroidery, became the defining visual device, creating a distinctive graphic language across the campaign.
The window concept takes inspiration from a designer’s workshop, with garments suspended from gold satin ribbons to create a theatrical, three-dimensional waterfall effect. Layered panels and banners add depth while keeping the product central.
The gold thread treatment carries through POS, packaging, changing room details, social and e-commerce, creating one connected visual world from the first window encounter through to purchase.
The Beauty of Being You
The second concept focused on the idea that every woman has a natural radiance, often hidden by poor fit or low confidence. She isn't looking for lingerie to change her, but to reveal her best self. Eliyse acts as a partner in her confidence, helping her feel comfortable and empowered in her own skin. We aren't just selling a shape; we are selling the confidence that comes from a perfect fit.
The collection's intricate floral embroidery became the starting point for the visual concept, celebrating individuality and beauty. Rather than keeping the embroidery as a product detail, I amplified it into the campaign's wider visual language, transforming delicate floral forms into an expressive and immersive graphic element.
The collection's intricate floral embroidery became the starting point for the visual concept, celebrating individuality and beauty. Rather than keeping the embroidery as a product detail, I amplified it into the campaign's wider visual language, transforming delicate floral forms into an expressive and immersive graphic element.
In the window, large laser-cut floral shapes are layered with hanging panels and smaller banners to create depth and movement, while keeping the lingerie at the centre of the experience. The floral elements can be scaled and repositioned across different window formats, allowing the concept to work across both statement spaces and smaller retail environments.
The enlarged floral treatment carries through POS, packaging, dressing room details, social and e-commerce, creating a cohesive visual world across the customer experience.
Two Directions. One Collection
Two distinct creative routes designed to make Eliyse the hero of Autumn 2026, while celebrating its craftsmanship, detail, femininity, confidence and exceptional fit.