Ideas that move
Humphrey & Brand is an independent estate agency based in Surbiton, specialising in premium residential sales and lettings. I was tasked with developing a series of campaign concepts that could be rolled out across their seasonal marketing subscription, spanning print, social media, digital advertising and Rightmove placements.
Estate agency advertising is often built around property photography and functional messaging, leaving little room for concept-led creative. I wanted each concept to challenge those conventions through bold visual ideas and memorable copywriting. Every execution communicates the same core message: Humphrey & Brand are the trusted experts to guide your next move, but each does so from a different perspective.
The concepts range from cinematic storytelling to playful game-inspired graphics and seasonal narratives. Mission Impossible reimagines the moving process through the visual language of the iconic action film franchise, positioning Humphrey & Brand as the team capable of making the impossible feel achievable. Move on the cards draws inspiration from the world's most recognisable property trading board game, reframing moving home as a strategic decision rather than a gamble. We'll put your property in a starring role centres on the idea of giving every home the spotlight it deserves. By placing the property at the heart of the campaign, the concept highlights Humphrey & Brand's expertise in showcasing homes in their best light, ensuring each one stands out in a competitive market. Spring is bursting with possibility and Is the clock ticking? explore seasonal optimism and the importance of timing within the property market.
Because the brief called for concepts that could extend beyond a single poster, every execution was designed with flexible layouts, typography and imagery in mind.
My favourite concept, We'll put your property in a starring role, was developed beyond the initial poster. I adapted the design across magazine advertising, social media, Rightmove display banners and email marketing to demonstrate how the campaign could work across a range of print and digital formats.
The project became an exploration of concept-led thinking, demonstrating how a single brief can generate multiple creative routes that bring personality and memorability to a sector that often feels visually repetitive.
