Rooted in tradition, designed for feel
Back Nine isn’t your typical golf brand. It is shaped by time, not trends – by locals finishing a round after work, grandparents passing on the game and stories shared over slow walks and sunset putts. Built on land once cared for by a third-generation greenkeeper, it’s a place where the game feels personal, familiar and unhurried.
The brief was to bring that feeling to life – through identity, design and every touchpoint a golfer might encounter. The custom icon blends a ‘b’ and a ‘9’, cleverly doubling as a golf club and flag – a quiet nod to heritage, motion and the excitement of the perfect swing.
The palette pulls from the course and the clubhouse – deep greens, creamy neutrals, soft reds and powder blues – colours that feel lifted from early morning rounds, vintage kit and golden hour light. They show up across the brand with intention, from patterned balls and menus to signage, wayfinding and member cards.
Typography, layout and material cues all speak to a refined, timeless aesthetic. Nothing is overly polished, yet every element is deliberate. The result is a brand that feels lived-in and lasting, with a nod to country club elegance and mid-century sport.
At its core, Back Nine isn’t about being bold or flashy. It’s about feel. The quietness of a clean drive. The soft spike on damp grass. A place where focus meets freedom and the rhythm of the game takes over.
It’s not where the round starts – it’s where the love of the game really kicks in.
The brief was to bring that feeling to life – through identity, design and every touchpoint a golfer might encounter. The custom icon blends a ‘b’ and a ‘9’, cleverly doubling as a golf club and flag – a quiet nod to heritage, motion and the excitement of the perfect swing.
The palette pulls from the course and the clubhouse – deep greens, creamy neutrals, soft reds and powder blues – colours that feel lifted from early morning rounds, vintage kit and golden hour light. They show up across the brand with intention, from patterned balls and menus to signage, wayfinding and member cards.
Typography, layout and material cues all speak to a refined, timeless aesthetic. Nothing is overly polished, yet every element is deliberate. The result is a brand that feels lived-in and lasting, with a nod to country club elegance and mid-century sport.
At its core, Back Nine isn’t about being bold or flashy. It’s about feel. The quietness of a clean drive. The soft spike on damp grass. A place where focus meets freedom and the rhythm of the game takes over.
It’s not where the round starts – it’s where the love of the game really kicks in.
