Pour, Toast, Snack
Chefclub, a brand all about family cooking, teamed up with tcc Global as their sole loyalty partner. This campaign encouraged families to cook and entertain together in fun, healthy ways, offering branded kitchenware through retailer loyalty programmes. The party perfect glassware range included carafes, drinking glasses and snack bowls.
The aim was to create engaging key visuals for the Chefclub homeware collection, making these kitchen items a playful part of an in-store, loyalty driven experience, with the visual message leading to celebrating together, with Chefclub.
I designed three distinct visuals: 'Pour' for carafes, located at juicing stations. 'Toast' for drinking glasses, placed in wine & spirit sections and 'Snack' for smaller bowls, positioned at grab-and-go counters. I also created a combined visual featuring all three products, positioned towards the checkout counters. All aligning with key shopper touchpoints and incorporating Chefclub’s lively animated characters, reinforcing the brand's identity.
