Bed and Bath range
Genevieve Lethu, known for its classic and timeless tableware, kitchen equipment and homewares, collaborated with tcc Global to expand its product line into bed and bath, featuring plush towels and luxurious bed linen. These branded products were available through loyalty campaigns, enabling retailers to reward shoppers, boost in-store sales and enhance brand loyalty.
The creative brief was to design a compelling sales and product pack, create key visuals and develop consumer touchpoint advertising for the upcoming campaign. The core message revolved around "Everyday luxury that lasts," promoting free 100% cotton towels and bed linen with bonus points.
I designed a pack inspired by earthy neutral colours, French chic and a homely feel. I also conceptualised and executed key visuals, along with interactive retail displays for the range. These visuals and executions, designed to appeal to consumer desires for luxury and comfort, were implemented both in-store and out of store at strategic shopper touchpoints, guiding customers through their purchasing journey.
