Bed and Bath range
Genevieve Lethu, known for its classic and timeless tableware, kitchen equipment and homewares, collaborated with tcc Global to expand its product line into bed and bath, featuring plush towels and luxurious bed linen. These branded products were available through loyalty campaigns, enabling retailers to reward shoppers, boost in-store sales and enhance brand loyalty.
The creative brief was to design a compelling sales and product pack, create key visuals and develop consumer touchpoint advertising for the upcoming campaign. The core message revolved around 'Everyday luxury that lasts,' promoting free 100% cotton towels and bed linen with bonus points.
The campaign pack was designed using a palette of earthy neutrals, inspired by French simplicity and a warm, homely aesthetic. Key visuals were conceptualised and executed across multiple shopper touchpoints - from interactive retail displays to both in-store and out-of-store activations. Every element was crafted to reflect consumer desires for comfort, elegance and lasting quality, guiding shoppers seamlessly through the promotional experience.
