The Graphite Collection
Regeneration, a brand dedicated to sustainability, partnered with global streetwear brand Bench to combat plastic pollution. Their collaboration resulted in the Graphite Collection, an exclusive line of bags made from high quality yarn repurposed from plastic bottles. This initiative was part of a tcc Global lead loyalty based campaign, designed to help retailers foster stronger, more engaged relationships with their customers.
The goal was to create a visually dynamic and persuasive sales pack for the Graphite Collection bag loyalty reward campaign. This involved developing: a tcc Global brand led sales pack, conceptualised and executed campaign key visuals and in store marketing touchpoint artwork, strategically placed along the shopper's journey both inside and outside the store to deliver targeted messages.
