Dysregulation at the core
This medical presentation explores chronic inflammation and its systemic impact through a carefully crafted visual and narrative journey. The goal was to transform what was once a cluttered and clinical subject into a clear, compelling story – one structured enough for credibility but human enough to connect.
At the heart of the deck is a deliberate storytelling arc: beginning with the broad scale of systemic inflammation, narrowing into focused case studies and concluding with treatment insights and real-world relevance. Each chapter builds on the last, guided by purposeful and expressive headlines that shape how the information is received.
Illustrations were curated with AI and then adapted to align with the brand’s hand-drawn style, bringing warmth and clarity to complex medical ideas. Supporting icons were redrawn for consistency – small touches that keep the experience visually cohesive and approachable.
Throughout, design serves the story. Clean layouts, strong visual hierarchy and subtle animation support the narrative without distraction. The result is a presentation that informs, guides and resonates – not just a set of slides, but a visual journey with a beginning, middle and end.
