Turning concerns into communication
Growing Pains is a poster series that highlights the everyday worries parents have about their children’s health - from eating enough vegetables to avoiding too much sugar. Each poster is based on real statistics and designed to make those concerns feel immediate and visible.
Typography plays a big role. It doesn’t just sit on the page - it interacts with the food, sometimes overlapping, sometimes pushing against it. That tension between type and image reflects the pressure and emotion behind the message. Each layout uses strong, simple colour and bold text to keep the message clear and direct.
The posters were designed at a large scale to grab attention - the kind of presence these issues often have in a parent’s mind. The goal was to turn quiet concerns into loud, visual moments using design that’s both accessible and expressive.
