Sparking office connections
Mondelez, a global leader in snacks and confectionery, launched an internal brand activation to boost employee engagement at its Johannesburg office.
The heart of this campaign was the subtle yet impactful placement of recycled cardboard coasters in key locations. More than simple objects, these coasters served as clever visual cues, subtly encouraging both everyday conversations and more natural company-wide interactions, whether employees were connecting online or face-to-face.
